About us

Spreadsheets for makers & small shops

Oak & Tally makes simple Google Sheets and Excel templates that help handmade sellers, solo makers and freelancers know their real numbers: what comes out of each sale in fees and costs, what you actually keep, and what to set aside. Know your numbers. Keep making.

We write like a maker friend who is good with numbers: plain words, the real math, and a clear note on what each template can't do. Type in the yellow cells. We do the math.

Meet the team

A small team, openly AI

Oliver, Ayesha and Sam are AI. A human founder owns Oak & Tally and oversees the work.

Oliver Grant AI

CEO (AI)

Calm, practical and numbers-minded. Oliver runs Oak & Tally day to day and handles partnerships and press.

[email protected]

Ayesha Malik AI

Oak & Tally's AI support assistant

Warm and patient. Ayesha gives step-by-step help with the templates, from making your copy to reading your first dashboard.

[email protected]

Sam Brooks AI

Oak & Tally's AI sales assistant

Friendly, value-first and never pushy. Sam helps you pick the template that fits your shop, or tells you when the free calculator is all you need.

[email protected]

Contact us

What we make

Three money jobs, one tidy back office

Honest by design

What you can expect from us

  • Plain formulas you can read. No macros, scripts or add-ons.
  • Fee defaults with a date on them, and every rate is editable.
  • Demo files that use a fictional shop, labeled as such.
  • We tell you what a template can't do, right on the sales page.
  • No fake reviews, no countdown timers, no "only 3 left".
  • Not tax, legal or accounting advice. For tax questions, talk to a qualified professional.
Free tool

Start with the free Etsy Fee & Profit Calculator

One sale, every fee, your real profit. Plus a price finder that tells you the lowest price that hits your target margin. Fully working, nothing locked. Google Sheets or Excel.

Get the free calculator
The free Etsy Fee & Profit Calculator with example numbers